Rent premium products from £7 per month  |  Free returns  |  No deposit
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The full bike journey. One subscription

A kids bike subscription solves a simple problem: children never stop growing, but bikes don't grow with them. Wheelies puts premium, lightweight woom and Frog bikes on one flexible monthly plan - balance bike to 26" wheels - delivered ready to ride, repairs covered, and exchanged as they grow.

1

Find their bike & subscribe

Our finder matches your child's age, height and inside leg to the right size in 30 seconds - we size for today, never for growth.

6 months
flexible
12 months
popular
18 months
best value

Choose your plan length - the longer you commit, the less you pay per month.

Subscribe
2

It arrives ready to ride

Free delivery in 2–4 days, 95% assembled. Fit the pedals and handlebars - a genuine 5-minute job with the two tools in the box and a 90-second video.

First ride
3

Ride it like you own it

Repairs included - normal wear and tear is on us
Scratches and scuffs are completely fine
Optional Laka insurance covers theft and accidents
Ride
4

Exchange as they grow

Outgrown it? Request the next size from your account in two minutes. The new bike arrives first, then we collect the old one free - they're never without wheels.

Free at the end of your plan. Before that, just a small fair adjustment - never a penalty.

Exchange
5

Or return whenever you're done

Kids change their minds - that's fine. After your bike's 6-month minimum, return it any time with free collection, and your subscription ends. No cancellation fees.

Return
The one rule behind everything

You only ever pay the rate for the time you kept the bike. No exchange fees, no cancellation fees, no penalties - just honest pricing that matches how long you stayed.

See it in 60 seconds

How Wheelies works video

Quick questions

What if I pick the wrong size?
+
Swap for the right size free within your first 30 days - nothing changes on your plan, as if you'd ordered right first time.
What happens after my plan ends?
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Whatever suits you: exchange free to the next size, return free, or simply keep riding month to month at the same rate.
Who owns the bike?
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We do - that's what makes it work. When your child outgrows it, it comes back, gets fully refurbished by our workshop, and goes on to its next family. That's the circular part.
Is there a deposit or joining fee?
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No deposit, no joining fee, no hidden charges. The monthly price you see is everything.

What parents say

★★★★★
✓ Verified buyer
Hannah, mum of two

We've done three exchanges now - each one took minutes and the next bike arrived before the old one left. Exactly as promised.

★★★★★
✓ Verified buyer
James, dad of Flo

The finder got the size spot on. She was riding the day it arrived - assembly really is five minutes.

★★★★★
✓ Verified buyer
Priya, mum of twins

Two bikes, one account, and when they grew we swapped both without any drama. Wish everything worked like this.

★★★★★
✓ Verified buyer
Sam, dad of Poppy

Repairs included saved us twice already. Couldn't justify buying a premium bike outright - this makes it easy.